In this digital campaign for Diet Dr Pepper’s “Lil’ Sweet” character, we celebrated life’s lil’ victories by creating fittingly short music videos, along with an actual album, website, and social extensions.
The truth anti-smoking campaign has been recognized as one of the most effective social change advertising campaigns in history, and was named by Advertising Age as one of the top 10 advertising campaigns of the 21st century. I was honored to work on truth for almost three years.
“Fair Enough” - One Show Gold / Cannes Silver Lion / Communication Arts / LIAA TV Winner
To launch MINI’s broadcast TV debut, we created a company called MOTORmate that sold a line of aftermarket products touting MINI’s handling and positive spirit. The products were real, and quickly sold out.
Grand Clio Integrated Winner / One Show - Silver / Communication Arts Advertising Annual
Obie Award Winner
Our “Home is Where the Bugs Aren’t” integrated campaign came from the realization that the benefit of Orkin isn’t pest control - it’s the absence of pests.
2020 Communication Arts Advertising Annual (radio)
We took over trending Pinterest search categories and snuck in pest references to remind people that “home is where the bugs aren’t.”
Communication Arts 2020 Advertising Annual
OBIE Awards - Gold Winner
One Show Silver Winner / Cannes Lions Bronze Winner
Tagline: The whole story.
Men don’t talk about their prostates. In this side project, two co-workers and I sought to remove this stigma through a not-quite-safe-for-work book which raised money for prostate cancer research, along with this promotional video.
Clio Awards - Silver
In a moment of musical boredom during COVID, I created a social media account called “There I Ruined It” where I began ruining perfectly good songs. It unexpectedly blew up, and I now have over 7 million followers and a live band. Visit there-i-ruined-it.com
Lose Yourself (Eminem) - Super Mario Bros. Edition
